Wi-Fi First℠ refers to mobile devices and services that use Wi-Fi as the primary network and cellular networks only to fill the gaps. This type of solution has tremendous benefit to consumers and is opening doors for entirely new business models. It has the potential to change the industry, putting Wi-Fi—and its purveyors—at the forefront of mobile communications.
Wi-Fi is everywhere. A recent survey indicated nine out of ten people spend at least nineteen hours a day within Wi-Fi range. And according to the Wireless Broadband Alliance, the number of Wi-Fi network access points is expected to reach 5.8 million by 2015 (up from 1.3 million in 2011). In addition, because of initiatives like Cable Wi-Fi, Wi-Fi is actually getting closer to surpassing cellular availability.
A Wi-Fi First℠ smartphone connects to Wi-Fi wherever and whenever it is available for voice, messaging, and data services. It only accesses mobile networks when Wi-Fi is not available. As a result, MSOs and Wi-Fi operators will be given the opportunity to own the customer relationship and win the battle for consumer attention, while ultimately creating new revenue streams by extracting higher value from each subscriber.
wififirst.org was assembled by Scratch Wireless, Inc., a Wi-Fi First℠ mobile operator. The mission of this site is to educate the industry on Wi-Fi First℠ and bring together interested parties to help promote the Wi-Fi First℠ industry. We welcome participation from other industry partners, so please contact us using the form below.
We're looking to assemble a group of industry leaders to help promote and grow Wi-Fi First℠.